From One Color to a Complete Brand System

Every great brand starts with one color. But a logo color alone isn't a brand system. You need lighter and darker variants, complementary accents, neutral backgrounds, and dark-mode alternatives. Palette Pro generates all of them from a single hex value.

Primary, light, dark, complement, accent, and neutral tones
Automatic dark mode palette generation
WCAG contrast checking for text/background pairs

Built for Brand Consistency

Design Token Export

Export your brand palette as CSS custom properties, Tailwind config, or JSON design tokens, ready for development handoff.

Accessibility Baked In

Every generated color pair is checked against WCAG AA/AAA standards so your brand is usable by everyone.

Team Sharing

Share palettes via link with your team or client. They can leave comments and suggest changes, no signup required to view.

Who Uses This Tool?

Startup founders defining their visual identity. Brand agencies presenting color options to clients. Marketing teams ensuring consistent social media assets. If you work with color, Palette Pro accelerates your workflow.

Build Your Brand Palette

Start with your brand color and get a complete system in seconds. Free to use, upgrade for exports and AI features.

Get Started Free →